Lowe’s Pro Convenience
When it comes to pro’s, Lowe’s knows they are looking for more than a shopping experience — they’re looking for a partner who will help them beyond the aisle. To showcase this deep understanding of the pro business, we created a tv spot that depicts Lowe’s is the crew behind the crew and go above and beyond for their pro customers. For Lowe’s, it doesn’t matter if you’re a solo handyman or a part of a bigger team, what matters is getting the job done.
Lowe’s Private Brands
As millennials are growing up they’re are realizing that weekends suddenly have a whole new vibe to them. They’re going from painting the town red and raising the roof, to painting their living rooms and drilling in new shelves; a final metamorphosis into adulthood.
Homeowners know that upgrades quickly feel daunting and expensive, so we wanted to remind millennial homeowners that quality upgrades don’t have to come with big price tags. From TV/OLV to social we showcased that Lowe’s private brands, from Stainmaster to Project Source, are there to replace to solo cups with paint brushes and bring out the savvy DIYer in this new wave of homeowners.
